Core Business ActivityOne of the principal objectives of the privatisation exercise was to have Magnum become very focussed on its core gaming activity. By the end of 2009, all the non-core businesses and assets will have been disposed of.
Magnum became the first company to be granted a licence by the Government of Malaysia to promote, operate and manage 4-digit numbers forecast betting throughout Malaysia.
Magnum commenced its gaming operations in 1969 with only 145 sales outlets and a turnover of RM40 million in that year. Sales and draws were carried out manually with draws being held twice weekly on Saturdays and Sundays, based upon the results of horse races conducted by the various turf clubs in Malaysia and Singapore.
In 1985, Magnum successfully obtained government approval to conduct its own draws (viz-a-viz that on results of horse races).
With the added responsibility of its own draws, Magnum moved quickly to reinforce the security and integrity of its draws by replacing its manual draw equipment in 1986 with electromechanically driven equipment and having each draw witnessed by auditors and representatives of the relevant authorities.
Realising the significance of computerisation, Magnum invested heavily in 1988 and 1989 in hardware, software and human resource training with a view of computerising all aspects of its gaming operations nationwide. In 1990, less than two years after computerisation, Magnum Group's turnover exceeded the RM1 billion mark.
Draws are currently conducted three (3) times a week i.e. on Wednesdays, Saturdays and Sundays.
Magnum has a network of eight (8) gaming subsidiaries acting as area agents with an agency strength of over 477 sales outlets strategically located in Perlis, Kedah, Penang, Perak, Selangor, Kuala Lumpur, Melaka, Negeri Sembilan, Johor, Pahang and Sarawak.
Magnum as the pioneer and industry leader does not rest on its laurels. Magnum is continuously upgrading its services and business operations and providing the best customer service to its customers. These are being implemented through fitting of newer and additional terminals for faster services, sprucing up the outlook of its agency outlets as well as continuous training of its agency staff force.
On the 23 September 2009, Magnum launched a new game called 4D Jackpot. This is a 4D Game with a Jackpot element built in to give customers higher chances, bigger prizes and more excitement! This new game follows the existing 4D Classic Game's Draw Results and similarly is available for sale at all Magnum selling outlets.
Owing to the millions that customers can win, this is a life-style changing game and appeals to a wide spectrum of different age group of customers. This game is very appealing as it is about selecting a pair of 4D numbers and matching that to win bigger prizes! This style of play with 4D is very popular amongst Malaysians as 4D is a very familiar game amongst Malaysians, what more now they can win Millions of Ringgit when the Jackpot snowballs!
For more information on the 4D Game, please click here
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